Dottie Bean Handbags Branding

After undergoing a brand audit, Dottie Bean Handbags shifted its focus away from its original audience of tween girls, to an older, more mature, sophisticated market. The design challenge was: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Create something sophisticated, with an artful and luxe feel ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Create a monogram with the initials "DB" without resembling another existing handbag brand ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Evolve the brand to speak to a more mature, sexy, fashion-forward audience ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Must be able to be produced as a metal plate or zipper accessory while maintaining all the detail